Find your strongest growth levers
Revenue and growth strategy or PLG SaaS companies.
Featured in:
I'm Amaan 👋
Over the past 13+ years working in startups I've spent over 8 years working at product-led SaaS companies like Later.com, Bonjoro, and Durable, helping them grow from $0-$50M ARR, and exit for $200MM+.
I help high volume, freemium companies find and optimize their best growth levers across acquisition, retention, and pricing & packaging, and build strategies to help them future-proof as they scale.
However, I find the most purpose in working with great people, building and running high performing teams, and enabling them to do their best work.
Anything worth doing, is worth doing with others ❤️
Services
Hourly Services
Product + Revenue Data Analysis
A deep dive and audit of revenue and product usage trends to align your leadership team on which levers of your growth model need the most support.
Product-led Growth Strategy
Recommendations to unlock growth using PLG principles - leveraging your product as your strongest go-to-market asset, and the engine of your revenue growth.
Tactical Support and Execution
Working alongside your existing product and engineering teams to run product experiments that improve acquisition, retention, and monetization levers.
Fractional Services
For companies looking for team facing, interim growth leadership, I provide fractional Head of Growth support. All consulting services listed above included, plus:
Coaching and team development - sourcing, interviewing, and hiring of Growth team members
Culture development - core values and pillars, engagement initiatives
People leadership - coaching and 1:1's, professional development, performance management
Senior leadership representation - monthly/quarterly planning, OKR development, board/investor support
Succession planning - sourcing, screening, and hiring for FT Head of Growth
"Amaan and I teamed up at Later, growing from $15M to over $40M ARR. He’s a PLG wizard with a true passion for his craft, making him both knowledgeable and a blast to work with."
Anton Schmitz (CFO, Later.com)
"Our entire team has genuinely loved working with Amaan. He has the rare skill of being able to blend quantitative analysis with a deep qualitative understanding of Blanka. The result has been actionable insights and thoughtful recommendations that have truly elevated our business."
Kaylee Lieffers (CEO, Blanka)
"Amaan gets it. He is data-driven, building PLG strategies that deliver results. He's a strong team builder, leading his team to deliver business outcomes. Amaan is also a great guy who cares about the work he does.”
Cameron Uganec (SVP/General Manager of The Leap - Thinkific)
"Amaan is a true PLG though-leader. His expertise in crafting and executing impactful PLG strategies is world-class. Having collaborated closely with him at both Spendesk and Later, I've seen firsthand how he rolls up his sleeves to deeply understand the business, create a sound strategy, and then turn strategy into measurable outcomes. He's data-driven, insightful, and practical. Beyond his professional acumen, Amaan is genuinely a pleasure to work with."
David Apple (Founder @ Shark Tooth, former Head of CS @ Notion/GM @ Typeform)
Pricing
Assessment Call
$0
Free 30 min call
One 30 minute video call, totally free
Hourly Consulting
$300/hr
USD
Marketing, product and revenue audit + stoplight analysis
Growth strategy recommendations
Experimentation roadmap creation
Minimum 10 hrs, for use at your discretion, no expiry
Monthly Consulting
$5,000
USD per month (starting)
Marketing, product and revenue audit + stoplight analysis
Growth strategy recommendations
Experimentation roadmap creation
Experimentation and tactical execution
Starts at 5 hrs/week with scaled pricing for additional hours
Minimum 3 month commitment
Fractional Leadership
Custom
Min six month commitment
Everything included in Consulting plans
Hiring + team building
People and performance leadership
Senior Leadership team support
Board meeting support
Succession planning
Minimum 6 month commitment
Some of the ways I can help:
Data/Insights
Implementing a data infrasructure + choosing and implementing the right stack of tools for your business.
Growth modelling
Defining core activation and engagement moments such as aha moment, habit formation, and defining power users.
Lifecycle marketing
Aligning your product, in-app, and email strategies to create a unified user experience across your user journey.
Pricing strategy
Plan and packaging structures, identifying core value metrics, pricing testing and implementation, etc.
Experimentation
Developing a growth experimentation roadmap to optimize acquisition, retention, and monetization levers.
Coaching
Growth team building, coaching and succession planning.
Get 30 min of free support
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