I started RGC to help high volume, freemium SaaS companies find and optimize their best growth levers across acquisition, retention, and pricing & packaging, and build strategies to help them future-proof as they scale.
I find purpose in working with great people, building and running high performing teams, and enabling them to do their best work.
A comprehensive deep dive into marketing, product, and revenue data, combined with stakeholder discussions, to assess key growth levers: Green light (strong drivers of growth), Yellow light (areas with potential for optimization), and Red light (bottlenecks requiring urgent attention and prioritization)
A session with your leadership team to present key findings, align on priority growth levers, and present strategic recommendations. This step ensures everyone is on the same page regarding the biggest opportunities and challenges, creating a shared understanding of where to focus.
Together we’ll craft a structured experiment roadmap to drive growth. Based on the recommendations from Step 2, this roadmap outlines a series of targeted experiments designed to optimize Red and Yellow growth levers.
Option A, the roadmap is handed off to internal teams to implement, ensuring they have a clear, structured plan to follow.
Option B, execution happens collaboratively, with direct involvement in running experiments alongside internal marketing, product, and engineering teams.
With experiments in motion, results are tracked, analyzed, and refined to drive continuous improvement. As insights emerge, new priorities are identified, and the process repeats - ensuring sustained, data-driven growth over time.
Flexible advisory support for leadership teams or individual Growth leaders, guiding them through Steps 1-5 above to identify growth levers, build strategies, and drive execution.
Hands-on leadership support that includes the full Hourly consulting scope, plus operational execution including:
Amaan and I teamed up at Later, growing from $15M to over $40M ARR. He’s a PLG wizard with a true passion for his craft, making him both knowledgeable and a blast to work with.
Our entire team has genuinely loved working with Amaan. He has the rare skill of being able to blend quantitative analysis with a deep qualitative understanding of Blanka. The result has been actionable insights and thoughtful recommendations that have truly elevated our business.
Amaan gets it. He is data-driven, building PLG strategies that deliver results. He's a strong team builder, leading his team to deliver business outcomes. Amaan is also a great guy who cares about the work he does.
Amaan is a true PLG thought-leader. His expertise in crafting and executing impactful PLG strategies is world-class. I've seen firsthand how he rolls up his sleeves to deeply understand the business, and turn strategy into measurable outcomes. He's data-driven, insightful, and practical. Beyond execution, Amaan is genuinely a pleasure to work with.
I work with PLG companies or those looking to implement a product-led growth strategy, often (but not limited to) operating on a Freemium, Free Trial, or Self-Service model. Most of my clients are under $50M ARR and have existing product and engineering resources to support growth initiatives.
I bill via invoice, with upfront payment required for the Hourly Consulting plan and monthly billing with net 30 payment terms for all other engagements. Payments can be made via e-transfer, wire transfer, or credit card (w/ fees)
Yes, I offer flexible pricing options for early-stage startups. Companies with under $500K ARR qualify for a discounted rate. Feel free to book a call to discuss the best option for your business.
Hourly consulting blocks do not expire. For all other engagements, hours are based on weekly commitments, billed at the end of each month, and do not carry over to the next period.
